Audi has launched its own TV channel - a first in the car industry.
It will feature car launches and a range of Audi activities including Le Mans motor racing, amateur golf tournaments, high-goal polo and social events (presumably featuring celebs arriving in Audis). It also features interviews with celebrities and documentaries, such as the history of Audi's quattro, the production of the Audi 'ski jump' ad and the making of a watch inspired by Audi with jeweller, Stephen Webster.
The channel has been developed with the ad agency BBH and the TV production company, North One. It is available of Sky Digital, Channel 259.
Source: Reuters