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Just like we predicted before it launched, the Honda Ridgeline is really taking gas for Honda.

For all of the Honda executives wondering why it isn't hitting its targets you can all lie to yourself and think it is because of gas prices, blah, blah, blah...

But the reason is incredibly simple- IT'S REALLY UGLY!!!

From Bloomberg:

Honda is cutting production of its new Ridgeline pickup truck next quarter by 3,000 units in Canada as inventory has risen to more than 100 days, while it can not meet demand for the redesigned Civic compact, said Executive Vice President Satoshi Aoki yesterday in Tokyo.




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