Infiniti, the luxury automotive brand from Japan, today opens its first Infiniti Centre in French Switzerland, conveniently situated just 10 minutes from Geneva airport. The Geneva opening brings the number of operational Infiniti Centres across Europe to 18. Here for the first time French-speaking Swiss can inspect the four-model Infiniti range and sample the welcoming atmosphere that Infiniti is making its own.

The 400m2 Centre is on Route de Saint-Julien in Plan-les-Ouates, a business area of Geneva famous for its big-name luxury brands. The Centre is run with Infiniti’s distribution partner, Sarenne Motors SA. In keeping with the brand’s ethos of ‘Inspired Performance’, the newest Infiniti Centre in Switzerland combines modern architecture and elegant furnishings to create more the ambience of a luxury boutique hotel than a car showroom.

For Infiniti, the unique Total Ownership Experience begins the moment someone walks in the door. Everything inside the Centre is designed to make choosing and buying an Infiniti model relaxed and stress-free. Taking pride of place behind the vast walls of glass are the G37 Sedan, G37 Coupé, EX37 coupé crossover and FX performance crossover. They will soon be joined by the G37 Convertible. A large, state-of-the-art screen provides the I-View where visitors can see their favourite trim options in high definition colour, all at the touch of a button

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