BMW North America has selected New York-based Dotglu, LLC as its new Consumer Relationship Management (CRM) agency-of-record. This selection was a result of a national agency search that began in July 2005. Dotglu will work in direct partnership with GSD&M, the lead agency recently awarded the BMW national brand and advertising business.
As the CRM partner company, Dotglu will work with GSD&M and BMW to maximize the total customer experience in all areas of CRM, direct marketing,database marketing and interactive marketing initiatives, including the redesign of http://www.bmwusa.com.
"We could not be more pleased about the fact that Dotglu will be coming on board as part of the BMW team. In the end, our relationship with consumers is the most important relationship we have as a brand. We believe that Dotglu is
the ideal business partner for us to enhance, broaden and redefine our direct communications with consumers," said Patrick McKenna, Manager, Marketing Communications.
"The opportunities for BMW are endless. The company that produces the best cars in the world should have the best advertising and best relationship marketing programs," said Steve Thibodeau, President, Dotglu. "It is our
intention to build and expand BMW's leadership in any area that they compete, and deliver strategies and creative ideas that will completely redefine how brands and consumers interact."
Dotglu LLC
Dotglu was created to bring fresh, inventive thinking and superb creativity to the disciplines of customer relationship marketing, Direct and Interactive marketing. Dotglu is a company fueled by passion to create programs that consider the entire customer experience by providing brand-centric, integrated solutions that are not only innovative, but also
strategically-based and results driven. Clients include: Verizon, Beech-Nut,The Gap, Citibank AAdvantage, Mohegan Sun, Seiko, NetJets, KAO Brands(Jergens, Biore, Ban, John Frieda, Curel), and Edward Jones. Dotglu is an MDC Partners company.
I'm sure they read Auto Spies so if there are any requests for new web features, post them in our blogs.
You may actually get your request answered.