With a global economic contraction on our hands, it is impressive that the four rings continue to pull strong. Audi AG is reporting a 1.3 percent global sales increase year-over-year for June.
But, from where?
According to Audi, it has experienced the best first half sales in the company’s Chinese marketplace. In addition, while experiencing growth in crucial Asian and European markets it has continued to develop market share in the U.S. and Western Europe.
Member of the Board of Management for Marketing and Sales, Peter Schwarzenbauer, said: “The new Audi Q5 is enjoying greater success worldwide than its core competitors. The locally built long-wheelbase version of the Audi A4 is proving capable of meeting the special requirements of the Chinese market. And our Audi A6 was the world’s best-selling business sedan in the first half of the year.”
With that said, Schwarzenbauer added that Audi AG will finish “on target,” by achieving its sales forecast of 900,000 cars in 2009.
Although U.S. sales have been down 15.9 percent YOY for the first six months of 2009, market share continued to increase by 1.3 percent, thus, bringing its market share to 9.1 percent in the U.S. premium market.
As long as Audi continues to grow abroad and in emerging markets, like the Asia-Pacific region, it seems the four rings will be one of the few brands able to keep its head above water in the tired, global market.
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