Toyota and Subaru, in a joint venture, plan to build a “fun-to-drive” rear-wheel-drive sports car dubbed the “Toyobaru,” to be launched within the next few years. Toyota owns a stake in Subaru’s parent company, Fuji Heavy Industries Ltd.
New Toyota president Akio Toyoda said that they hope to create “an exciting and fun driving experience” that’s affordable as well. At a recent US conference, Toyoda said that he plans to fasttrack the production. Toyota US executive Jim Lentz said that the joint venture would be “great for sales and great for Toyota’s image.” He confirmed that Toyota plans to start mass production of a hydrogen fuel cell car by 2015.
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