Just like any other industry, the automotive industry is plagued by cycles. And now with the sport-utility craze coming to a close, what will begin to take hold? After speaking with 001, it appears that hot hatches are making their way to the forefront. Keep in mind that gas prices are remaining flat and people are still demanding utility out of their vehicles.
Let me make this clear, not economy hatchbacks but premium, entry-level hatches. THINK: Audi A3, BMW 1-Series.
With rumors circulating that Buick is looking to revamp its image and build Opel-inspired luxo compacts and Lexus touting its new LF-CH, I wonder how the Infiniti, Mercedes-Benz, Hyundai and Acura boardrooms are looking. Image-conscious buyers want to continue impressing the Joneses but with money tight, have been stepping down from their premium brands.
What makes this difficult is that for the longest time, American buyers have avoided getting behind the wheel of hatchbacks for ages, especially premium branded ones. Remember the ever so unpopular and awkward Mercedes C-Class hatch? How about BMW's 318Ti?
But who thought we would be seeing four-door fastback/hatch-like vehicles hitting the market a la Audi Sportback and BMW's 5-Series GT...
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