Three of Volkswagen’s brands — Volkswagen, Seat and Skoda – will use the audio systems of LG Electronics starting with the 2012 models. VW and LG recently signed the deal said to be worth $370 million. Reuters reports that the agreement is set to last about seven years beginning 2012.
The names of the models to feature the LG audio systems have yet to be disclosed. Meanwhile, Volkswagen also announced that it has picked Deutsch LA to be its new advertising agency for its US operations. Deutsch LA will take full advertising responsibility for the Volkswagen brand and products effective November 1, 2009.
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