What you must realize, the gentleman confided, is that the person buying a new Rolls-Royce already owns several other cars, maybe a BMW 7 Series, a Ferrari and a Mercedes SUV. He or she is not looking for an all-purpose vehicle.
That's why, according to R-R communications manager Graham Biggs, a select group of customers will continue to spend $500,000 or more for the pleasure and prestige of owning a Phantom either in standard or long-wheelbase edition.
However, things are changing in the super luxury world.
Biggs says 95 per cent of Rolls-Royce owners now drive themselves, compared to 50 per cent 20 or 30 years ago.
And they're driving more — 10,000 km a year, up from 4,000.
Finally, the average age of a Rolls-Royce owner has dropped from 65 to 55.
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