A6? S8? No, this is the new Audi A7, a hatchback version of the next-generation A6 and Ingolstadt’s answer to the Mercedes CLS. Caught on test ahead of its 2010 debut, the new A7 will carry a price premium over its more mundane saloon sibling, and be marketed as a posher, sleeker A6, in much the same way that the A5 Sportback is positioned slightly above the A4 saloon.
Does Audi really need an A6, A7, and A8?
Apparently so, but don’t mock them: Mercedes has the E-class, CLS and S-class and no one complains about its bulging model range. So while the A4 and A6 are more mass-market, mainstream saloons, the A5 Sportback and A7 are designed to offer sexier (and less practical) alternatives...
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