So, when a respectable auto group goes and fetches one of the most well-known pop stars today, what do you consider that?
A brilliant marketing move?
In an effort to boost the A1's presence, Audi has enlisted Justin Timberlake, of boy-band and solo fame, to be the brand ambassador. Knowing that Timberlake used to own a first-generation TT back in the day, and has been spotted with a Q7 and S5, he obviously is an Audi fan. This is not an empty endorsement.
How do you feel about this, ladies and gents?
Press release follows:
Justin Timberlake new Audi brand ambassador
• Justin Timberlake gets leading role in Audi A1 Internet campaign
• Timberlake: “I am very excited to be a part of the next evolution”
Ingolstadt, December 16, 2009 – Justin Timberlake will act as an Audi brand ambassador starting in 2010. The entertainer will play the leading role in an exceptional Audi A1 Internet campaign to be launched in the spring of 2010.
“Justin Timberlake is an extraordinary artist. He manages to keep advancing his personal development while proving his abilities in different branches of the arts,” says Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales. “As a superstar he appeals to a young target audience that we’re particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic.”
In the spring of 2010, Audi will launch an extraordinary Internet campaign for the market introduction of the new A1. That’s where Timberlake will play a leading role. “Audi has always been at the forefront of engineering and technology“, says Timberlake, „and I am very excited to be a part of the next evolution conscience with Audi and the A1“.
AUDI
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