Subaru, the car brand of choice for quirky, all-wheel-drive loving Northeasterners and trendy turbo freaks, is on something of a tear.Considering Subaru's record breaking sales at a time when others are struggling to unload cars, the number four Japanese brand in America is doing downright great.
Most of the credit goes to recent upgrades made to three of Subaru's five model lines. Those upgrades reflect a renewed focus on America.
Subaru's parent company, Fuji Heavy Industries of Japan, has mandated a tight focus on the needs of its single most important market, the United States. Executives in Japan instructed Subaru of America to pass along more customer feedback so Subaru designers and engineers could better hone in on what Americans want.
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