Audi of America wants to boost dealer profits and have more stores upgraded -- even if it's at the expense of corporate margins, says Johan de Nysschen, executive vice president in charge of the brand.
Audi will propose new terms to its year-old dealer contract that will include increasing a profit margin that dealers say is the lowest among luxury makes. The three-year contract runs through the end of next year.
One of the key new components being talked bout is:
A performance bonus of up to 3 percent to the 9 percent base margin.
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