In an attempt to prevent Pontiac customers from straying to other brands, General Motors Co. will be providing a free maintenance program. GM’s decision to shut down Pontiac will likely discourage many from buying a GM brand in the future and so it went with this different approach to attract Pontiac owners into the existing Buick-GMC US dealerships.
GM is offering four free service checks to current Pontiac owners who bought a new car or a certified vehicle in 1999 or sooner. Brian Sweeney, general manager of Buick-GMC, said that those participating in the campaign would total to about 1 million and that all Buick-GMC dealerships in the US will be participating in this scheme as well.
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