We’ll finally get to see Nissan Motor Co.’s Infiniti brand’s first unified, worldwide brand image as it launches two new ads in national US newspapers. Infiniti’s team in North America, has in the past, accounted for about 75% of the brand’s global volume.
The luxury marquee would develop ads, which other markets could either use, or they could create their own, according to Jon Brancheau, global marketing director. Brancheau said that it’s likely that this scheme would result to an inconsistent strategy and look since not all markets will use the same ads. He asserted that going forward, the brand intends to have “one look and feel on a consistent basis.”
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