Chrysler CEO Sergio Marchionne said that 2010 is “crucial’ for rebuilding consumer confidence. Although he admits that it takes time to accomplish, he thinks that most of the work to restore this confidence should be done this year.
Chrysler emerged from a U.S. government-sponsored Chapter 11 bankruptcy on June 10 under the management control of Fiat, which took a 20% stake in exchange for the technology to build fuel-efficient cars.
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