While details of the new program have not been announced, internal GM documents obtained by The Detroit News indicate the promotion will kick off with a mass mailing to current and former GM customers early next month, offer customers a chance to win a 2007 Chevrolet Tahoe SUV and give dealers incentives to clear out older inventory.
Under a separate program, GM is offering between $150 and $700 in cash incentives to dealers who accept extra vehicles during the last week of February, according to another internal GM memo obtained by The News.
In an apparent bid to boost sales before the month closes, GM is making the offer on select models by its Chevrolet, Hummer, GMC and Cadillac brands.
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