Volkswagen thinks it's making strides in improving its image with U.S. consumers. And that's important since VW will be opening its first production plant in the U.S. in Chattanooga, Tenn., and has plans to sell 800,000 cars in the U.S. by 2018.
Stefan Jacoby, CEO of Volkswagen Group of America, said in a speech at the National Automobile Dealers that VW is making progress. The automaker was ranked 30th out of 36 in overall satisfaction in 2007 when he came to the job. By the next year, VW was 15th.
Now it's seventh.
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