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Toyota is trying to buy back a lot of the sales it lost during the recall crisis earlier this year -- in the form of fat incentives for consumers.

But the aggressive incentive program from the Japanese automaker -- including zero-interest financing, subsidized leases and free maintenance for previous Toyota owners -- will come at a steep cost.

Experts estimate that Toyota will likely be stuck with the incentives programs for most of this model year, at a cost of more than $1 billion above what Toyota would typically have spent on incentives.




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Toyota Plans To Dump $1 BILLION Into Incentives To Buy Back Lost Business

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