The BMW 3-series is hot but the new Lexus IS-series is also off to a fast start, exceeding expectations AND making inroads within the prized BMW 3-series demographic.
We predicted this was going to be a gunfight for the ages and both companies are not disappointing us!
Will Lexus catch BMW?
Time will tell...
WOW!
Only a six day supply at dealers and 68% of the buyers totally new to the Lexus brand!
Check out the slide below:
***HOT! Just added-Full video presentation of the Lexus press event-Click the link below***
Full high quality video here