Oh my god! What a car!" Carmela Soprano squealed as she got behind the wheel of her brand spanking new Porsche Cayenne Turbo, a pricey gift from mobster husband Tony, on the season debut of HBO's "The Sopranos."
Though Carmela did a far better job of touting the $90,200 sport- utility vehicle with its 4.5-liter engine on Sunday than the hapless spokesmodels the Gold Rush team recruited to sing the praises of the 2007 Chevy Tahoe the next night on NBC's "The Apprentice," there was one critical difference.
HBO and Porsche's advertising agency say no money changed hands for the plug on "The Sopranos." Writer Terence Winter's script mentioned the Cayenne, and the Porsche was loaned to producers.
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