Audi of America, Inc. today announced that it will offer SIRIUS Satellite Radio as its exclusive satellite radio provider for Audi vehicles beginning with model year 2007 through 2012.
Previously, Audi offered both SIRIUS and XM satellite radio, but selected SIRIUS as its exclusive provider to reduce complexity in dealer ordering.
“We decided that the Audi customer demographic fit more closely with the type of content that SIRIUS Satellite radio provides,” said Wolfgang Hoffmann, head of Audi Product Management. “And we believe that SIRIUS will continue to grow and create programming that our Audi customers will desire.”
Today, the installation rate of satellite radio in Audi models is approximately 50 percent.
“We are very pleased that Audi will be offering SIRIUS exclusively beginning with the 2007 model year,” said Mel Karmazin, CEO of SIRIUS. “We have had an excellent relationship with Audi as a non-exclusive partner during the past few years, and we are very pleased that they have decided to increase their commitment through this new, exclusive agreement. We look forward to working with them in the future to provide their customers with the most compelling in-vehicle entertainment available.”