Remember the "This isn't your father's Oldsmobile" advertising campaign? It was such a flop, General Motors Co. couldn't save the brand.
The automaker's history is riddled with dead brands that couldn't attract enough younger buyers to stay alive. Pontiac was once GM's sporty performance division. But the last Pontiac rolled off the assembly line in November. Saturn, the division designed to win over a younger generation of buyers, sputtered and is shutting down this year.
So why are GM executives so excited about Buick — the brand most likely to be left behind when mom and dad move to the senior living center?
Well, lately it's been behaving very un-Buick like, attracting younger buyers and seeing sales soar in trend-setting regions such as California. It is the fastest growing major brand in the industry.
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