Which is why it remains a shock to me that GM and Chevrolet marketers have squandered every opportunity presented to them to use the Corvette as a demonstrative showcase vehicle for the company's capabilities. It's as if they're almost ashamed of the car, or maybe it's just that they can't bring themselves to admit that they have one of the world's great cars sitting right under their noses - and they don't have the faintest of clues as to what to do with it.
The underwhelming support that the Corvette receives within GM exposes the classic "Detroit-think" marketing attitude for everyone to see in all of its tedious glory - the one that suggests that cars like the Corvette, "sell themselves" and "why should we spend dime-one on something that's a sell-out anyway?" It's this quintessential Detroit-myopic mentality that has continually prevented GM and Chevrolet from touting the technical, engineering and high-performance value achievement that the Corvette represents today.
Full rant here