001 has been making note of this to me for several weeks now, if not longer, that BMW's all-new F10 5-Series is going to do some serious business for the Bavarians. And although rare, I do sometimes doubt the big fella.
Boy, was I wrong.
Taking the recent macroeconomic events into consideration, one would not think that consumers would be going out and making large purchases. After all, the markets are teetering on the brink of another down leg and monthly auto sales are still struggling. Recovery, schm-covery. But sources have told the Spies the reason why recent BMW sales have been lethargic is due to the fact that all of the E60 5's have been sold out for quite some time. With production ceased there is not enough to go around.
Additionally, with the all-new 5'er coming out, order banks are filled well beyond what was forecast. Check out BMW's CEO, Norbert Reithofer's, quote from Bimmerpost down below.
Having briefly driven the F10 535i and 550i, I can confidently say it is going to really shake up the market. It is good in a variety of respects.
There is no reason why the F10 535i cannot unseat the E39 5-series as the best car ever made.
With that said, how do you think things are shaping for BMW and its 2011 MY?
Bimmerpost reports:
In BMW CEO Norbert Reithofer's recent report (full report below) to shareholders, the CEO is reporting that the F10 5-series has received considerably more orders than planned so far. According to him, BMW's highlight of the year is most definitely the new BMW 5 series.
Dr. Reithofer: “In my opinion, the highlight of the year is most definitely the new BMW 5 Series,” Reithofer said. “The new BMW 5 Series Sedan has received extremely positive feedback from the media. And our customers have obviously been waiting for it. We have received considerably more orders than planned....
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