Only a few weeks after General Motors Co. revealed Chevrolet’s weeks-old print advertising tag line, “Excellence for All,” new US marketing chief Joel Ewanick has decided to scrap it.
The “Mark of Leadership” slogan on Cadillac’s new commercials will likely not make it for the next round of ads as well. In the last 12 months, more than 17 GM marketing leaders have either departed from the company or moved to a different position. It can recalled that major ad campaign changes took effect on three of GM’s four remaining US brands, with Buick undertaking revisions more than once.
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