The Dodge Caliber's "Anything but Cute" advertising campaign featuring a fairy in one television spot is anything but funny to some in the gay community.
Some viewers and gay rights supporters have complained the Chrysler Group commercial -- dubbed "Too Tough" and featuring a fluttering fairy zapping buildings and trains into cuter-looking gingerbread houses and toy trains -- is offensive and borders on homophobic.
The fairy is unsuccessful at transforming a black Caliber and is mocked by a male passer-by walking a dog. "Silly little fairy," he says.
As retribution, the fairy turns the pedestrian's button-down shirt and jeans attire into white shorts and a polo shirt draped with a preppy sweater. His black dog leash becomes four pink ones connected to Pomeranians. The suggestion, some say, is the man was turned into a homosexual.
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