Agent00R submitted on 6/13/2010 Auto Spies Photos Timestamp: 1:43:46 PM
Views : 12,741 | Category: Videos | Source: | SOURCE: www.thetruthaboutcars.com
Marketing is a brilliant thing because it can either make or break a company. Seriously.And there are always those ingenious ways that agencies/marketing department manage to "hook" consumers. For instance, Abercrombie and Fitch ensures to spray down the entire store -- clothes and mannequins included -- with its scent(s) so not only you can smell it about 100 feet from the entrance but so you associate the smell with the brand.Well, since we don't have smell-o-vision yet, car manufacturers have a different angle; music.Read on below for more information from the infamous booth babe...Music and scents. That’s what surrounds me during my work at car shows. The music tries to drown out the display next door. The ladies, gentlemen, even the cars in the booth are carefully perfumed. (There are other scents … but let’s not go there.) Nothing evokes a greater emotional response than music and scents. Retail establishments have figured out how to get to you via your nose and ears for years. Until Smell-O-Vision is actually rolled out, TV advertising has to be content with the music side of things. Luckily, most auto manufacturers know exactly how to push our buttons with a great tune. Here are some of my personal faves...[Source: The Truth About Cars] 2011 Porsche Boxster Spyder Photo Gallery Bimmerfest 2010 Photo Gallery2011 Porsche Cayenne USA Launch 2011 BMW New Product Showcase 2011 BMW 5-Series USA Production Photo Gallery AutoSpies.com Photo GalleriesIf you want to see your photos running on our homepage photo ticker, be sure to upload your photos on the go by sending them to Mobile@AutoSpies.com Share on FacebookRead Article
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"There are two opinions in this world. Mine and the wrong one." -- Jeremy Clarkson— Agent00R (View Profile)
"There are two opinions in this world. Mine and the wrong one." -- Jeremy Clarkson
— Agent00R (View Profile)
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