Who ever thought that a Spice Girl would have a future with an automotive manufacturer?
Well, one does now!
Victoria Beckham has come aboard Range Rover's creative team to help provide input on design and trends. Now although this may seem somewhat foolish or simply a publicity stunt, it is actually a reasonably brilliant move on Land Rover Range Rover's part.
Why?
Because if you were to measure the demographics of the Range Rover Sport, I bet there is a certain quality about that vehicle that draws in successful, professional women with some disposable income.
001 agrees, there is something about the Range Rover Sport that attracts women.
So, in order to maintain that success it would be wise to obtain the input of one of those within the demographic.
Here's the question of the day: Is the LRX going to be a success or failure? AND, with what demographic do you suspect?
Let us know in the comments below...
Former pop star Posh Spice, or as she is formally known, Victoria [David] Beckham, has found a new job; she's been appointed creative design executive at Range Rover. The announcement was made yesterday during the 40th birthday celebrations of the Range Rover brand, at The Orangery, Kensington Palace, where Land Rover introduced its new Evoque 'baby' SUV.
In her new role, the pop singer-turned-fashion-designer will lend her trendy input on future special edition Range Rover design projects, starting with a Special Edition of the Evoque...
[Source: Carscoop]
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