A large part of a vehicle's sales and positive market perception has to do with how much hype the PR/Marketing/Advertising people can successfully create, whether intentional or not.
An intentional example would be the Hyundai Super Bowl blitzes and Land Rover's Victoria Beckham whatchamacallit LRX move yesterday.
Princess Di is turning in her grave over that one.
An unintentional example would be the Tiger Woods/Escalade crash.
Both created buzz for their repective brands.
Then add on the gushing, syrupy, glowing reviews for EVERYTHING from the 'in the pocket' mainstream auto media and a consumer doesn't know WHAT vehicles are the real deal or fabricated fluff.
So we want to know of all the vehicles being bombarded at you on the telly, print, billboards and net, which one just AREN'T making it for you? Name the FAKERS. Companies AND Models.
I'll give you a few of mine to give the first stir to the pot:
1. Ford SVT Raptor- Coming from a former F-150 owner/lover, this is not good news. I SHOULD be WOWED but I'm not. YAWN. Wrong product, wrong time.
2. New Infiniti M-Series-Still Casio's trying to compete against Rolexes. If I spend that much, I want the real thing, not a fake.
3. Jaguar XF and XJ- Very good products but in the position they are in they need to be north of spectacular in every way shape and form. Including dealership experiences. B efforts that need to be A++++++ and they're not.
These are just a few that come to mind to me.
What are yours and WHY are they on your list?
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