From AutoSpies.com 9/22/04
First it was Survivor, then Joe Millionaire, The Amazing Race, The Apprentice, etc.
Now the Spies debut the first Automotive 'Reality PC' show....
'The Designer'
The best part?
Our readers get be contestants and judges.
Think you have what it takes to draw, sketch, sculpt or photoshop a better version of cars that are out now, or the ones coming in the future?
Look for this theme on a television show someday...
From the Detroit News...
Hoping to tap into a popular television programming trend -- is planning to produce a reality show in which contestants work with Ford designers to produce a hot new concept car.
The automaker showed top U.S. dealers a teaser of the program at a dealer meeting Wednesday in Dearborn, which was called to unveil the company's new advertising strategy, dubbed "Bold Moves."
The theme of the show will be "designing a dream car." The teaser was produced by Ford and its ad agency, the J. Walter Thompson Co.
Ford intends to shop the program to networks, according to dealers and company officials.
Great idea Ford!
Glad we thought if it!