“People don’t think of women in prominent positions in the automobile industry,” said Sherry Miller, vice president of human resources for Park Place Dealerships. “But there is tremendous potential in our company. We hire for attitude then train for success. We’re less interested in prior experience and more focused on finding highly motivated people who want to succeed.”
“My clients appreciate my directness. I’m willing to go the extra mile to discover their needs. You might say I mother them a little.”
“It’s not a battle of the sexes,” explained Miller. “It’s about offering our clients more choices. Some people find it easier to relate to a man when buying a car, and some are more comfortable talking to a woman. Their sales figures are indistinguishable.”
*AUTO SPIES PERSPECTIVE: And the car business is better off because of this trend.
The Spies say- 'You go girls!'
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