Toyota’s entire model range will soon be using hybrid technology but it still prefers to position the Prius above bread-and-butter vehicles in its model lineup.
It is believed that the Prius badge is meant for early adopters who are willing to pay its slightly bloated price. In 2010, Toyota is expected to build one million hybrid drivetrains to be used in its Prius and Auris HSD models, but by 2020, it plans to have a hybrid in every range. However, Toyota is not inclined to create a new system for future hybrids because its 1.8-litre petrol engine/electric motor/nickel-metal hydride batteries system has proven to be reliable and less costly.
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