Toyota, which remains a distant fourth in U.S. trucks sales behind Detroit's Big Three, is trying to rope in buyers with a taste of the Tundra in hopes they will trade up after new models hit dealer lots in January.
Nabbing a Ford loyalist such as Arizola is key as Ford remains the dominant truck brand in Texas. It's led the country in sales for 29 straight years and sells more pickups in a year in Texas than Toyota sells in the entire country.
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