At the Paris Motor Show, Ian Robertson, BMW’s board member for marketing and sales, said that the company will surpass its 2010 sales target for the market in China. Robertson said that BMW will exceed the forecast it made last April that BMW Group sales will reach 120,000 units in China this year.
Robertson explained that BMW is raising its expectations because of the “extremely positive development in this market.” China took over the title of world's largest auto market last year from the US. As wages and living standards rise, the demand for high-end luxury cars has also climbed.
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