Today, I'm happy to comment on a new ad that has been appearing in newspapers and magazines across the country. The ad is simply headlined with the word, "No." - and it's a new image statement from BMW that captures the very essence of the BMW soul - probably even rekindling the company's own internal spirit in the process, reminding them why they actually do the things they do. The copy is simply brilliant - each word resonating with meaning while perfectly setting the cadence for the reader.
175 words that serve as an epic reminder to every other car company in the world of why they will never be like BMW.
Can't wait to hear 001 buster's comments about this article! ;)
Full rant here