In order to overtake Toyota and become world’s largest car manufacturer by 2018, Volkswagen announced that it has launched a digital sales offensive in the United States. Apparently, this move will roll out to the company's other key sales markets.
The new online configurator is the core of the new digital strategy and shows that Volkswagen saw the growing importance of the Internet and automobile purchases. Furthermore, the German manufacturer announced that the United States was chose to get the online configurator first, because we are the leading globally in matters related to internet.
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