Kia has graduated from upstart to established commodity in the American auto market, but are consumers ready to pay close to $30,000 for one of its vehicles?
At this late date, nobody should be surprised when Kia lands in a popular segment like compact crossovers that is dominated by towering competitors like Toyota and Honda -- and immediately delivers a credible competitor.
So the merits of the 2011 Sportage when stacked up against the Toyota (TM) RAV-4 and Honda (HMC) CR-V shouldn't be exaggerated by the prejudice of low expectations. The Kia is stylish, sporty, well equipped, and fun to drive. On those points, it arguably surpasses its older competitors.
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