Bmw of North America launched today the first user-generated iAD to promote the 2011 Bmw X3, which will make its North American debut this week at the 2010 LA Auto Show.
For those who don’t know, the iAd is Apple's new mobile advertising network, developed for iPhone and iPod touch users. Apparently, the focus of the new campaign is Bmw’s built-to-order program that will allow customers to customize their X3.
Read Article