The Budweiser Clydesdales and Coca-Cola’s Santa may have seemingly co-opted Christmas for marketing gain, but when car companies do it, it can still feel stilted. It’s hard to believe that some people are bequeathing five- or six-figure vehicles to one another for the holidays — with giant bows nonetheless. But according to Consumer Research, some people, in fact, do.
It may surprise you, but an estimated 14,994 new cars are expected to be given as gifts this season.
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