For 10 straight years, Lexus has been the top-selling U.S. luxury car brand, ahead of Mercedes-Benz and BMW. However, Lexus leads by a narrower margin in 2010. For the first 11 months of the year, Lexus leads with sales of 201,769 – only 4,936 units ahead of BMW and 5,393 ahead of Mercedes, excluding Mercedes' Sprinter vans. In December 2010, all three brands are making dealer cash a bigger part of their incentive mix. That's aside from the customer cash, low-interest financing on each model and huge lease-subsidy deals like a Mercedes
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