Toyota, the largest automaker, expects that Prius hybrid and related models bearing the same name to become its top-selling U.S. vehicle line by the end of the decade.
“We will end the decade with Prius being the number one nameplate in the industry,” Bob Carter, Toyota’s group vice president for U.S. sales, said in a call with Bloomberg analysts yesterday.
Also, according to Carter, Camry, the auto manufacturer’s top selling car, will be on the second place and not because there will be a drop in its sales but because Prius hybrid will be on the first place.
In order to reach its sales targets, Toyota will expand the Prius name to cover a whole line of cars, which will be previewed at the upcoming North American International Auto Show on January 10th. One of the most expected model at NAIAS is the MPV PRIUS.
Read Article