Resale Be Damned? Toyota Ramps Up Incentives After Improved January

After an improved January sales effort, Toyota is launching an aggressive advertising and incentives push that will run through March.

The incentives are similar to those offered in last year's Toyotathon campaign. For example, Toyota will offer zero percent financing for 60 months, plus $500 Toyota Financial Services cash back on the Camry. Loyal Camry owners financing through Toyota Financial Services will receive an additional $500 cash, said Bob Carter, Toyota Division general manager.