As we gear up for the 2011 Geneva Motor Show, we're beginning to get leaks of information about what to expect at one of the largest auto events for the year.
And one of the latest bits of information comes from Jaguar, who has been looking to define its identity. For example, with the new XF and XJ, it seems the brand is attempting to locate its "new look" with a revamped take on technology and tradition.
With the new XJ it has become a polarizing design right down to the black-painted C-pillar trim. Although that's not necessarily a negative point, it just seems that Jaguar has lost the essence of what makes a Jaguar... a Jaguar.
Taking that into consideration, is Bertone's stab at it with the B99 a better vision of the marque going forward?
It’s a double whammy for Jaguar, with the debut of a stunning new compact saloon concept hinting at a future design direction and a replacement for the X-Type.
The deep red machine has been created by famed Italian styling house Bertone – but only after being briefed by Jaguar’s creative chief Ian Callum and advanced design boss Julian Thomson.
The result is called the B99, a name which draws together Bertone and the years since the company was first launched...
[Source: AutoExpress]
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