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IT’S an immutable law of the car business: the more focused a company’s lineup, the greater the outrage when that company decides to expand its product range.

When Porsche introduced the Cayenne S.U.V. as a 2004 model, purist fans reacted as if the company had announced it was branching into unicycles and Justin Bieber merchandise. “That’s not a Porsche!” cried many people who have never bought, nor will ever buy, a Porsche.


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