When Agent 001 wrote one of today's stories, he made mention of an interview that was brought up in The Wall Street Journal. One of Ford's product developers, in fact one of the head honchos, alluded to Lincoln is aiming to be a mix between a BMW and a Lexus.
Lincoln? Yeah'p, Lincoln. This is the same brand that is having trouble moving cars currently. But if given the right ingredients and the right design, could they make it to the top? Although 001's written it previously, but you have to remember where Hyundai came from. Now its taking down industry leaders.
Now the question becomes this:
If Lincoln can get its act together in the next several years, who will be the American leader in luxury cars?
Lincoln or Cadillac?
Considering Cadillac has come a LONG way with cars like the CTS, Escalade and SRX, it looks like Lincoln is going to have to make some serious moves to step up its game...
“Lincoln will give [customers] opportunities to tell a story about what is unique in their vehicle,” said Derrick Kuzak, Ford’s head of global product development, in an interview. “You think of BMW as engaging to drive; you can think of Lexus as refined. Bring them together and it is a new experience no customer has ever had.”
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