The battle of giants for the lead in the U.S. luxury market got even more interesting in July, as No. 1 BMW crept a little further into the lead over No. 2 Mercedes-Benz during the month; Lexus remained hamstrung by supplies; and other players were jockeying for the No. 3 spot. BMW brand sold about 135,000 vehicles year to date through July, and last month upped its edge over the Mercedes brand, which sold about 130,000 during the first seven months. Lexus brand sales were off by 19 percent in July and are off by 19 percent for the seven months, even though availability has begun to return to form. Audi and even Lincoln staged their own surges during the month as the entire segment began easing into the traditional summer sell-down.
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