Land Rover Trying To Redesign Its Most Iconic Product -- Is It Off To A Good Start? STUD or DUD?

There's one car that represents Land Rover and that, my friends, is the Defender. Sure the Discovery and Range Rover are great ambassadors of the brand but the Defender has been the essence of Land Rover for the better part of several decades.

Hell, you can still find them running in the most exotic and difficult climates the world over.

Long story short, Land Rover is planning on resurrecting the icon but what you see isn't a production-ready concept. According to one of Land Rover's head honchos this is only the beginning of a four-year journey to "...design a relevant Defender for the 21st century."

Aside from that, is this first attempt a STUD or a DUD? What would you do different?


The new Defender is here at last. Auto Express can lift the lid on the long-awaited replacement for the legendary Land Rover after the firm released these first official pictures.

This is the DC100 concept, and it’s set to cause a stir at September’s Frankfurt Motor Show with its futuristic reinvention of the pioneering off-roader’s iconic design.

The car has been confirmed for launch in 2015, and although official details are still scarce, the Land Rover design team – led by Gerry McGovern – has aimed for what it calls a “functional and purposeful design” that celebrates the practicality of the original...