Here is the first look at the all new 2012 BMW 3-Series live on the video screen. If it's half as good looking in person as it is in photos and video, BMW has hit another homerun!
Check out our 2 galleries:
2012 BMW 3-Series Launch Munich
2012 BMW 3-Series Official Photos
Design.
All in all, the innovative body structure and intelligent lightweight design concept of the new BMW 3 Series Sedan ensure that it is now larger and safer, but – depending on the engine specified – also lighter. The dynamic proportions and athletic overall impression of the new 3 Series bring the sporting character of this hugely successful model into even sharper focus.
The BMW 3 Series Sedan is an iconic figure in the sports sedan segment and over the years has come to symbolize the aesthetic appeal, dynamics and sporting capability of BMW. With its dynamic lines and athletic overall presence, the sixth generation of the world’s best-selling premium vehicle highlights the sporting character of the brand’s mid-size model. Although the new BMW 3 Series has grown moderately in all dimensions compared to its predecessor, it retains a perfect balance of sportiness and elegance. As in previous generations, the sedan’s dynamic proportions are shaped by the sweeping hood, short front overhang, long wheelbase and set-back greenhouse typical of BMW.
Striking face with precise contours and multi-faceted surfaces.
The wedge shape of the new 3 Series’ silhouette and its wider track
underline the sporting appearance of the new BMW. By clearly accentuating the width of the car, the multi-faceted surfaces of the expressive front fascia give the BMW 3 Series a more athletic face than ever. A wide, squat interpretation of the upright, slightly forward-slanting BMW kidney grille emphasizes the assured presence of the new BMW 3 Series. LED accent lights positioned like eyebrows above the striking twin headlights with corona rings (if xenon headlights are specified) lend an extra intensity to the classic BMW focused look. Clearly defined headlight surrounds now extend up to the frame of the kidney grille, merging the headlights and grille of the new BMW 3 Series Sedan into a single stylistic unit and adding further emphasis to the car’s broad-set stance. The BMW 3 Series replaces the central air intake of its predecessor with two larger intakes, which are positioned underneath the headlights to the outer edges of the front fascia and add extra depth to the car’s sporty styling. On the far left and right of the main ducts are small vertical intakes which help create the “Air Curtain”. This new technology improves air flow around the front wheels, enhancing aerodynamic efficiency and reducing fuel consumption at higher speeds.
The closely spaced, squat openings of the kidney grille, with their eye-catching surrounds, form the most prominent element of the new BMW 3 Series Sedan’s front design. This is also where the precise lines of the heavily contoured hood, spawned by the roof pillars and flowing over the full length of the hood, come together on the their journey towards the road. The result is a front that appears lower-slung, giving the BMW 3 Series a clear sporting edge when viewed head-on.
Precise lines produce a stretched silhouette and enhance the car’s dynamic impact.
Powerfully taut surfaces with sweeping lines dominate the side view of the BMW
3 Series Sedan, stretching the car visually and lending extra verve to its dynamic stance. The flanks of the car are shaped by an eye-catching double character line running alongside each other. The higher character line emerges out of the low-slung nose and flows over the front wheel with an understated sweep, in a nod to the sedan’s fleetness of foot. The second character line develops lower down behind the front wheel and follows a delicately arching path towards the rear. Together, they reinforce the dynamic wedge shape of the car’s flanks. As well as providing a discreet increase in muscularity in the rear section below the character line, these styling cues also create vivid light and shade effects, which draw further attention to the car’s wide track.
The striking interpretation of the hallmark BMW Hofmeister kink at the base of the C-pillar injects the silhouette of the new 3 Series with even greater élan. Alongside it runs a fine contour line from the roof pillars into the rear deck lid, giving the roof an even lower appearance from the side. The resultant sense of sporty yet elegant lightness spreads all the way down the sedan’s sides, with the slightly rising shade line low down on the heavily contoured side skirt adding further emphasis. The large light surfaces above the side skirt serve to enhance the lightness of the car’s flank lines.