Latest BMW sales figures...is there a hidden message?
We read between the lines
Here are the latest BMW sales figures:
MODEL MAY 03 YTD 03 MAY 02 YTD 02 MAY 01 YTD 01
3 Series 11,143 48,427 10,989 48,654 10,746 44,066
5 Series 4,491 18,568 3,849 18,649 3,304 15,233
7 Series 1,973 8,358 2,209 8,888 1,494 5,801
Z3 Series 8 129 967 3,565 1,464 6,035
Z4 Series 1,932 8,108 0 0 0 0
Z8 Series 63 203 67 283 105 385
SUB-TOTAL Cars 19,610 83,793 18,081 80,039 17,113 71,520
X5 Series 2,845 13,871 3,747 17,829 3,118 15,487
TOTAL BMW Brand 22,455 97,664 21,828 97,868 20,231 87,007
MINI 3,310 14,614 1,796 4,142 0 0
TOTAL BMW Group 25,765 112,278 23,624 102,010 20,231 87,007
Let's see if we can read between the lines and make some comments...
Q. Why are 3 and 5 series sales so hot?
A. They're giving away the cars with factory subvented lease deals and there's no better cars on the market, for the money. That is of course, only if you're leasing.
Q. Why are X5 sales dying?
A. People know the refresh is coming in October but more importantly, Infinti and Porsche are stealing sales away with better products and bang for the buck.
Q. Why are 7-series sales declining?
A. Initial demand has been met, quality problems have been widely publicised and the design is just not that compelling, so customers are voting with their wallets for MB and Lexus high end offerings instead. This is easily fixed...MAKE THE CAR BEAUTIFUL!
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